There’s an interview with me about my book, “Chasing The Runner’s High” on this week’s “The Marathon Show” podcast. In the show, host Joe Taricani puts interviews with a number of vendors together to mimic the experience he’d have walking around a race expo, checking out the booths. Thus the show’s title, “The Virtual Expo“.
I’ve done a few interviews for the book, and I’ve learned a few things about the process. The most important thing is to have an idea of the message I want to get across, and get that message out early and often.
The main thing any interview does is give me a forum to get the word out about my book. I can’t count on the interviewer to help much beyond that. He (or she) often hasn’t read the book, and has no idea what it’s about. That’s OK – I’m thankful for the opportunity and it’s up to me to make the best of my chance when I get one.
If I don’t say what’s important right away, I’m not going to get the chance to expand on my answers. Often, interviewers don’t have the time or inclination to hold an in-depth conversation. Sometimes, they’re only half listening, busy preparing their next question while I talk.
I haven’t been entirely pleased with my interviews so far. I need to get better at getting to the point and describing my book in an interesting and accurate way. It’s a good book – it deserves better.