Block Kindle Special Offers – Easy and Free

Update (7/16/2012): Recently Amazon updated the firmware on my Kindle to v4.1.  The ads came back, but the procedure below worked to remove them again.  If I leave wireless off (it’s called “Airplane Mode” now), as I usually do to conserve battery life, the ads stay away.  But when I turn wireless back on, I get ads.

The Kindle is formatted as a FAT32 partition, so setting .assets to read-only doesn’t actually protect the file (or the folder).

Time for a new idea.  Good to know Amazon is paying attention, I guess :-)

——————————————————————

While you’re here… My original justification for buying a Kindle was so I could test my ebooks.  Overthinking the Marathon and Chasing the Runner’s High are $2.99, R is for Running is free, and the One Fund benefit anthology, The 27th Mile, is $4.99.

——————————————————————-

Last week I bought a new Kindle for $79.  I saved $30 by buying the Kindle “with Special Offers”.  There are no ads while I’m reading, but banner ads appear at the bottom of menu screens and full-screen ads display when the Kindle powers down.  The ads change regularly, which makes them harder to ignore.

I could go online and pay Amazon the difference in cost to turn the Special Offers off, but it turns out there’s a free and easy way block the ads.  Here’s how you do it with Windows 7:

  1. Make sure your computer is configured to “Show hidden files, folders, and drives” and that it isn’t set to “Hide Protected Operating System Files“.
  2. Connect your Kindle to your computer with your USB cable.
  3. View your Kindle in Windows Explorer.  Open the system folder and you’ll find an .assets folder.

    .asset folder

    (Click for full-size image)

  4. Delete the .assets folder.
  5. Create an empty file in the system folder named .assets.  That keeps the Kindle from re-creating the .assets folder.  The easiest way is to create an empty file is to open the system folder, right-click on the list of files and folders in system, and select New->Text Document from the context menu.  That creates a file named New Text Document.txt.
  6. You can’t name a file with a leading period in Windows, so you need to open a command prompt window.  Hold down the Shift key and right-click on the system folder, then select Open Command Window Here.  This opens  a character-based command prompt window (a “DOS Box”) with a prompt showing the location of the system folder (in my example, the prompt is D:\Kindle\system).
  7. Enter this command:
    rename “New Text Document.txt” .assets
    at the prompt to rename the file you created in step 5.
  8. That’s it!

The Kindle stores Special Offers in folders inside the .assets folder.  When it can’t write to those folders, it assumes there’s no wireless connection and displays a default screensaver (or banner) :

default screensaver

I find this much less annoying than an ever-changing ad.  If I leave my Kindle off long enough, the screensaver changes one of a set of Amazon-supplied defaults, like this one:

Alt. screensaver

Other versions of the Kindle may act differently.  If you find you can’t stop the ads, or if you find another method that works better, let us know in the comments.

About these ads

199 Responses to Block Kindle Special Offers – Easy and Free

  1. Matthew Flint says:

    I replaced the “.assets” directory with a file of the same name… made it read-only too, for good measure.

    Wonder if that’ll be more of a permanent solution?

  2. ADTC says:

    In step 5, after you select New > Text Document, instead of leaving the file name as “New Text Document.txt” you could hit any alphabet key to change the name to (for example) “b.txt”. This way, in step 7 you will have a much shorter command to type, and you don’t even need the double quotes!:… rename b.txt .assets

    Although this tip gets rid of the rotating advertisements themselves, it still leaves a message asking you to connect wirelessly to download special offers. However, (big thanks to Matthew Flint!) it prevents Kindle from actually downloading ads when you connect to the internet, which is a good thing.

    As the Kindle 4 is a very new device, the hackers still haven’t figured out a way to permanently remove the ads system. I have tried all the simple hacks such as replacing the ads with my own picture (this worked ONCE before the ad system reverted to asking me to connect). All the more complex hacks such as jailbreaking, installing USBnetwork hacks, etc are applicable to K3 and I haven’t read even one report that they would work for K4. My guess is, they don’t.

    Anyway I will try more different attempts tomorrow and post any new developments. Meanwhile, this solution provides a good workaround until the Kindle experts can figure out a true solution to get rid of ads.

    One thing I’m interested to know if anyone who bought the ad-supported Kindle and later unsubscribed from ads (paying extra $30) would be able to check their Kindle’s “system” folder and report if there are any new files or any new changes to the configuration file.

    Btw, I have updated to Kindle OS 4.0.1

    • Matthew Flint says:

      For your info, I’m in the UK and the option to remove ads doesn’t work here.

      I’ve given up on removing them, having instead replaced them with pictures of the kids. (Aaaah!)

      This was achieved with altered DNS settings, and a fake Ad server called “pwnazon”.

      Happy!

      Example:

      photo/1

      Fork of pwnazon:

      https://github.com/mflint/pwnazon

      • I assume the reward is for someone who finds your Kindle, not that you’ve lost your baby? :-)

      • Anon7788990 says:

        Hey I just posted a solution below to completely remove the ads and disable the ad system (totally ad-free Kindle). However, it doesn’t give any option to have custom screensavers (maybe it’s doable in the future with some other hack, but for now, the standard Amazon screensavers will be displayed).

        Of course if you’re happy with your pwnazon serving pics of your kids there’s no need to follow my solution. But just letting you know you can disable the ad system very easily.

      • paul says:

        If you ever want to unlock via Amazon from the UK (or anywhere out of the US) you can trick the Amazon US site.
        First I deregistered the kindle then made an amazon.com account and put in a US billing address – I made mine up entirely and Googled a zip code to match my chosen State- then put in my UK address as a 2nd address and put my credit card details for that. I then clicked the edit link on the ads column and selected my “US address” then my UK card for payment.
        It cost $40/£26 but was still much cheaper overall than getting the kindle from the UK.
        Hope this helps someone.
        I believe this to be new information but If this is posted somewhere else sorry I couldn’t find it.
        Paul

      • HR says:

        altering the DNS leaves all of your personal information open to whoever has access to that server. Most non-isp third-party DNS servers are just databases of unsuspecting users’ personal information (and passwords) which are sold to every evil person in the world.

  3. Anon7788990 says:

    Amazon will probably drop a nuclear bomb on my house for this. Here’s how you can get a COMPLETELY AD-FREE Kindle 4 (non-touch) without paying a single extra cent to Amazon. Your Kindle will behave EXACTLY as though you purchased the Ad-free version.

    Tested on Kindle 4 non-touch with latest OS 4.0.1. Theoretically, should work on older OS 4.0 also. Actually, steps x to y were tested on a 4.0 device, but the steps before that were never done on the device (It was never connected to the internet before doing this hack.) Theoretically this may even work on the Touch and Touch 3G version and other ad-supported Kindles.

    START FROM STEP 1 if you have already connected to internet, registered your Kindle and thus got ad loaded on your Kindle.

    SKIP TO STEP 10 if you have never connected to internet since you got your Kindle (That is, your Kindle is currently behaving as “ad-free” without even the “Please connect wirelessly to download sponsored offers” message, and is currently unregistered.)

    It may seem lengthy but trust me it’s quick to do. Just give it a full read to mentally plan out what you have to do, then start doing it.

    1. Connect Kindle to PC and allow USB mode.
    2. Copy out the “documents” folder and any other content you may have loaded on your Kindle. ["Copy out" means copy to your computer's hard disk so that you can copy them back later.]
    3. Disconnect the Kindle from the USB cable.
    4. Wake your Kindle if needed. From Home screen, press Menu, go to Settings.
    5. Press Menu button again, go to Reset to Factory Defaults.
    6. Press Right to select “OK” then press the center key of D-pad.
    7. After a few seconds, Kindle will restart. Be patient.
    8. When you see the Language selection screen, choose your desired language (by default “English (United States)” and select “OK”.
    9. A few more seconds later, you will see the “Set Up Your Kindle” screen. DO NOT FOLLOW THE INSTRUCTIONS ON THIS SCREEN! Not yet.

    10. Plug in your USB cable to Kindle and connect to your PC.
    11. Open the Kindle drive in your computer. If you did steps 1-9, you will find that the drive has been reformatted by Kindle and all your documents are now gone (including the dictionaries that Kindle came with!). This is why step 2 is important. If you skipped to step 10, your documents (if any) are not affected, and you must skip next step, go to step 13.
    12. (For those who did steps 1-9) Copy back the documents folder that you had copied out in step 2. You will be asked whether to replace two Kindle_User_Guide files. You can click “Don’t Copy” or say No to this question unless you want restore your last read page on the User Guide.
    13. Make sure hidden files can be seen by enabling the “Show hidden files, folders and drives” option.
    14. Open the “system” folder in your Kindle drive.
    15. Right-click an empty area and choose New > Text Document. Enter any alphabet to shorten the name to (for example) d.txt
    16. Go back to the Kindle drive, hold SHIFT on your keyboard and right-click the “system” folder.
    17. Choose “Open Command Window Here”
    18. In the black command window, enter the command “ren d.txt .assets” (no quotes, and replace d.txt with whatever filename you chose in step 15). Press ENTER key after typing command. Close command window once done. (IMPORTANT: Make sure you get the file name right, or you will have to start from step 1 again, even if you had skipped steps 1-9.)
    19. Open the system folder again, and right-click the .assets file, choose Properties.
    20. Place a checkmark on the “Read-only” option and click OK. (This step may not be necessary, but I did it so I’m mentioning it. You’re welcome to test without it and post your results.)
    21. Eject your Kindle and disconnect the USB cable.

    22. NOW is the time to “Set Up Your Kindle”. First of all, connect to a WiFi (internet). Once connected, register to your Amazon account.
    23. Once registration is complete, press the Home button (unless you wanna shop or read user guide, but you probably don’t wanna do that now).
    24. SURPRISE! No ads! Not convinced? Go to the Experimental Web browser and do some good amount of surfing. Go back to Home screen. STILL NO ADS! Awesome, huh? Not even the “Please connect wirelessly to download sponsored offers” banner! You won’t even find the “View Special Offers” option in the menu. Your screensavers will also have the same effect.
    25. Final step: Go to Settings and set the time, and ensure that your dictionary and other settings are set correctly and to your preference.

    Enjoy your ad-free Kindle at ad-supported Kindle’s price!

    • Mario says:

      Has anyone tried this? I’m planning on buying one and I don’t want to pay some extra 30 bucks for removing the ads.

    • Tom says:

      Thanks for clearly setting out how to remove the ads. I just did it with an Amazon Kindle Free 3G + Wireless ($85 at Target Black Friday).

    • Sean says:

      Just completed the steps on my Kindle Keyboard 3.3 and it works great so far. The pictures look so much better than the ads.

    • Ming says:

      I’ve clicked the “show hidden files and folders” option on my computer but I don’t have a “systems” folder. I have Kindle version 4.0. What should I do?

    • anonabob says:

      What is the “ren d.txt .assets” command equivalent for doing this in terminal on a mac?

    • robertrulez says:

      Thank you, this method works great! To those with vista not getting the systems folder on step 14, make sure to disable “hide protected operating system files” in the folder options from your control panel. Once I disabled that it immediately came up.

    • Calcetines says:

      It works great.Thank you! ;)

    • ammo2 says:

      If I wanted to reenable the special offers would I just delete the .assets file that was created?

    • kindlelove says:

      incredible! thank you! i was able to do this very easily following your directions.

    • scott says:

      after reset, it does not show “select your language.” instead, it goes straight to the home screen in english. If i do not register my account, there are no ads. however, once i register, the ads come back. it seems they are linked to my amazon account, not the device itself.

      • scott says:

        nevermind, i figured it out. the problem was i created a .assets FOLDER on my mac. i redid it with a .assets word file and it seems like it is going to work.

      • madalimba says:

        I have the same problem, when I restore to factory defaults no “select language” appears and no matter how exactly I follow the steps mentioned above it is still showing the ads after I register it to amazon. you are right, it is linked to the amazon account.

        so I guess the only option is to try to fake my location on the amazon site so I can pay those 30 or 50$ to get rid of the ads. :( (I don’t live in the US, and to my current location I don’t even have an option to pay for getting rid of the ads)

    • steve says:

      is this legal?

    • a says:

      Works great! Thanks

    • Amy says:

      How do you do this with mac?

    • Ricardo8000 says:

      Works perfect in kindle touch…. thank you so much Anon7788990 !!… now my kindle looks great

    • Gareth says:

      Worked a treat on my US bought Kindle Touch here in the UK. Thank you so much!

    • Brandy says:

      Thank-you so much. Amazon has increased the ad removal price to $50. I am going to attempt this seemingly simple defeat of corporate abuse tomorrow.

    • oz says:

      Thanks a lot it works fine:)

    • Kenso says:

      You ROCK – this worked perfectly. THANK YOU!!!

      Carma your way!!!

    • Nicolás says:

      This works great for me!

    • Jeff says:

      Thanks a lot, you made my day !
      I am a French customer who bought the kindle 4 on ebay and was not aware of the ads present in the US version until connected to my wifi.

    • Taylor says:

      I tried this with an ad supported Kindle v4.1.0 and it worked until I registered the device to my Amazon account. As soon as it registered all of the crappy ads came back.

      I wouldn’t care about the ads if they weren’t so untargeted. I am a 35 year old male with no kids and get solicited to buy pampers on every other ad. I buy 100-200 items on Amazon a year and they can’t do better than that? Absolutely worthless.

      Anyway, has anyone had success with v4.1.0?

    • sleazy amazon says:

      Works on US version 3G Touch just purchased using Fedora.

      Use CTRL + H to view hidden files. To create empty .assets file, type this in terminal:

      touch /run/media/USER/Kindle/system/.assets

      a lot easier than for Windows or Mac. Hehe.

      No ads on browser and no freezing.

      AND being interested in the topic of Ray’s book (as a cycle addict) and pleasantly disposed towards him because of the help I found here, I went and purchased his book. Nuts to the misguided moral crusaders who are so worried about Amazon’s corporate wellbeing. Keep on running, Ray.

    • Ana says:

      im up to step 19 but i cant find the assets file. can you help me?

    • andeee says:

      Where is the “Open Command Window Here” option??
      cant find it…help!!

    • JohnRalphio says:

      It does not work for the brand new basic Kindle 5. Deleting the .assets folder is the only thing that gets rid of the ads, but not the banners that say to “connect to wifi.”

    • Peter says:

      Worked on my kindle touch wi-fi with latest software!

    • bazz says:

      Today it works until you register – then ads come back.

    • I confirm that step 20 is necessary.
      I did not do it with my Linux box, so I had to reset, find a Windows and issue an “attrib +r +s e:/system/.assets”

    • AstroMX says:

      I used FileZilla to view the hidden files. I just saved an empty text file as “untitled.txt” Then, I used the left-hand window in FZ to navigate to the Kindle/system/ directory where I then renamed “.assets” to “assetsOLD” without the “.” Then I dragged the untitled.txt into the same directory in FZ and then renamed it with FZ to “.assets” and that did the trick.

      Now if someone could work out how to set up our own slideshow/screensaver like I used to have on my old Kindle 2. :)

    • Nico Troya says:

      You are a genius man!!!! Thanks a lot! It worked perfectly! My kindle now is freeeeeee!!!!

    • Mike Sanchez says:

      I just tried this and this actually works! As long as you backup your files under /documents, the only things that would be lost are (1) saved font settings, (2) kindle registered account, which means you have to register your kindle again, and (3) saved wi-fi passwords. Other than that, you just saved yourself $20 bucks more or less.

  4. nyder says:

    Thanks for the info and thanks also to Anon7788990 for the added info about resetting it.

    Mine was a 4.0 version and it worked great. Followed all the instructions.

    thanks!

  5. Dupe says:

    I pirate movies, music, and software all the time and even I find this “technique” to be very wrong. Call me a hypocrite but I pirate software and movies that I would not otherwise buy, period. I still buy video games, software, music, and movies that I actually like and enjoy. If I pirate something and end up enjoying it, then I buy it.

    This method, it is taking something that you obviously like and enjoy (Kindle) and cheating Amazon out of their money. Amazon chose to offer the kindle at a cheaper price since they would generate that revenue back from the ads.

    There is a difference even if you choose to ignore it.

    • Addison says:

      The money that Amazon is losing by selling the ad-supported Kindle at a cheaper price is made up by their deals with the sponsors that the ads come from. I doubt Amazon or the sponsors really care that (probably) less than 5% of Kindle users go through the effort of removing the ads.

    • bobo23423 says:

      hypocrite.

      i doubt that you go out and buy every movie that you download and watch or song you listen to. you are cheating the movie studios and music studios out of their money. you would have had to pay if you went to the theater or even rented it from red box or bought it from itunes. even if you ended up not liking it.

      just because you like and enjoy does not make it right or wrong. not paying for something that is meant to be paid for is all wrong.

      i also like how the author plugs his ebooks at the end of the article. maybe someone trying this hack on their kindle should get these ebooks, remove any drm if there are any, and post the files out for the world to have for free. it would be a great way to test out your new ad-free kindle with some free books.

    • dimf says:

      LOL. Yeah, you are a huge hypocrite and your lecture is ridiculous.

      “It’s okay when I do it because I’ve managed to form a weak but convincing rationalization for myself… but what YOU guys are doing is WRONG!”

    • I hope you don’t pirate books. I’m an author and I work bloody hard to sell a book for $2.99,

  6. james says:

    this works, but you get a new banner at the bottom “Please connect wirelessly to download the latest Special Offers”

    also, I noticed my Kindle froze when I tried connecting with the experimental browser. I’m not sure if the browser was at fault of if the device was trying to download the offers and it wasn’t able to save it to .assets

  7. [...] got two choices. You could pay Amazon $30 to get rid of them, or you could do it yourself for free. Y42K shows you how. [...]

  8. Pamela says:

    I doubt Amazon cares… much… the folks that disable ads, weren’t going to click through anyway… BUT… Amazon’s ad revenue is based on the number of “eyes” they are selling… so… if 5% of the owners hack out the ads, then Amazon is misrepresenting/overstating the number of “eyes” to their advertisers… think about that…

    • Addison says:

      Point noted. But I believe 5% (or whatever the real number of hacked Kindles is) is WELL WITHIN an accepted margin of error for any representations Amazon makes about kindle users or any other data.

  9. [...] You could pay Amazon $30 to get rid of them, or you could do it yourself for free. Blog Y42K shows you how. [...]

  10. [...] ad Amazon per sbarazzarvene, oppure potete farlo da soli gratis. Come? Ve lo spiega passo passo il blog Y42K, ma se prima di imbarcarvi nelle istruzioni per farlo volete sapere di che si tratta, ve lo spiego [...]

  11. [...] You could pay Amazon $30 to get rid of them, or you could do it yourself for free. Blog Y42K shows you how. [...]

  12. Mweiner says:

    sorry i already asked it… What happens to the warranty if I do this?

  13. [...] December 2, 2011 in Everyday Hack If you purchased the cheaper, subsidized Kindle with ads and have now grown tired (either physically or philosophically) of the ads, you’ve got two choices. You could pay Amazon $30 to get rid of them, or you could do it yourself for free. Blog Y42K shows you how. [...]

  14. [...] You could pay Amazon $30 to get rid of them, or you could do it yourself for free. Blog Y42K shows you how. [...]

  15. [...] If you purchased the cheaper, subsidized Kindle with ads and have now grown tired (either physically or philosophically) of the ads, you’ve got two choices. You could pay Amazon $ 30 to get rid of them, or you could do it yourself for free. Blog Y42K shows you how. [...]

  16. [...] My post on how to block ads on the Kindle was picked up by Lifehacker yesterday.  The result has been interesting: [...]

  17. [...] Block Kindle Special Offers – Easy and Free « Y42K? Enter this command: rename “New Text Document.txt” .assets You can’t name a file with a leading period in Windows, so you need to open a command prompt window. [...]

  18. I’ve had some time to work on this and put my results in this page: http://www.pierotoffanin.com/2011/12/how-to-remove-ads-from-your-ad-supported-kindle-4-for-free/

    It describes the same method wrote by several people to simply add a .assets file in the system folder but it also describes how you can replace the ads with custom images with the DNS spoof method. I wrote my own version of the server that doesn’t require a an install of Apache to work.

  19. PeterGun says:

    I tried this with the Kindle Touch, but unfortunately I cannot find the system folder. Mine only has the following:

    .active_content
    audible
    documents
    music
    tts

    There is no system folder. I have show hidden folders active as well.

    • Adam Bernard says:

      Do a search for “assets” from the root drive, then right click on the resulting .assets folder and then on Open Location,and you’ll find you’re in the System folder.

    • robertrulez says:

      I had the same problem too on vista. The solution is to go to file settings and disable “hide protected operating system files”. Once I did that it showed the system folder.

  20. [...] You could pay Amazon $30 to get rid of them, or you could do it yourself for free. Blog Y42K shows you how. [...]

  21. Chelle says:

    Does anyone know how to do this with a Mac? Would the steps be exactly the same? TIA

  22. [...] quitar la publicidad de Amazon de tu [...]

  23. [...] Block Kindle Special Offers – Easy and Free « Y42K? [...]

  24. hello,world says:

    I can confirm that the instructions in this post works for the Kindle Touch. The ads don’t show but a message says to connect to wifi to receive the offers.

    I can also confirm that Anon7788990’s instructions works on the Kindle Touch to eliminate all ads as well as the message box asking to connect to wireless!!!

    For those on a mac, go to the terminal and type:
    defaults write com.apple.Finder AppleShowAllFiles YES
    Then, either restart your computer or option-command-esc to get the force quit window…select finder and click “relaunch” … you should then see the hidden files and folders (including files that begin with dots and the system folder) in the finder.

    • erick says:

      What is the “ren d.txt .assets” command equivalent for doing this in terminal on a mac?

      • Anon7788990 says:

        I think, on Mac OS X, you can directly create a file by the name “.assets” in step 15, thereby skipping steps 16, 17 and 18 (including the “ren d.txt .assets” command). The reason why you have to do steps 16, 17, 18 on a Windows system is because Windows doesn’t allow file names to start with a dot. I have seen Mac OS X allowing this though, but I could be wrong. If it doesn’t allow, search for Mac terminal commands for renaming files.

  25. Sean says:

    Has anyone found any kind of negative impact from doing this yet? Someone mentioned in an earlier post that the web browser would freeze up. Whereas I won’t be using my Touch to browse the web much, if I find myself out and about and want to check scores or something, I may pull it up. Anyone else found this to be true? Thanks for the instructions on doing this!

  26. Jal says:

    You don’t need to delete the .assets folder and make a new one. I just deleted the contents of the folder and it works just the same. I even shut it down and booted it back up, as well as surfed around for a bit in the browser – still no ads.

  27. [...] all. Just like most smartphones, your e-reader can be jailbroken. The process is surprisingly easy. Y42K has published an easy to follow guide that shows how the process can be done fast.In order to [...]

  28. Liz says:

    I followed all of the steps regarding the “View hidden files and folders”, but I still can’t see the “System” folder when I view my Kindle in Windows Explorer. What could be going wrong?

  29. mrmeem says:

    Another fine example of the moral decay of society brought about by the ability to steal something without getting caught, and then attempting to rationalize the behavior as OK or, worse, noble.

    Pathetic.

  30. jk says:

    This method is much easier: http://www.gottabemobile.com/2011/12/29/remove-ads-from-kindle/
    Just “play” the included MP3 and it creates a “disable ads” toggle button. Press button, enjoy your own custom screensaver.png. The benefit of this method, over the one described in this blog post, is that it WILL NOT have the “please connect to network” message box displayed on your screensaver at all times…and you get to choose your own screensaver.

  31. Dan says:

    Fix seems to work as indicated thanks – I think the ad-subsidized marketing and resulting user experience is terrible for consumers although it obviously had the intended effect for Kindle sales.

  32. NinjaGorpalian says:

    I found a workaround taht makes the .assets folder creation easier just name a .zip folder that and it will give you no errors then extract tested and working on windows vista

  33. akibbe02 says:

    The instructions tell readers to replace a folder with a file. Instead of creating and renaming “New Text Document.txt”, the you need to create a new folder (New > Folder on the right click menu), and go with the default “New folder” name.

    Then open a command line per the instructions in the article, but instead of typing “rename ‘New Text Document.txt’ .assets”, type “rename ‘New folder’ .assets”.

    That got rid of the ads for me.

  34. akibbe02 says:

    DISREGARD MY LAST COMMENT. Follow Anon7788990’s instructions, using the file (d.txt > .assets) he mentioned, not a folder like I suggested. My method works, but it only yields the “Please connect to the Internet to download the latest Special Offers” banner per the instructions in the OP. Anon’s instructions give a completely banner-free experience.

  35. jsovey says:

    does anyone have a source for the original .assets file? I seem to have lost mine

  36. mark says:

    it worked

  37. Quora says:

    Is there any way to get rid of the ads on a $79 Kindle?…

    As others have mentioned, there are ways to pay to remove the ads – but my assumption is that whoever purchased the lower priced Kindle would not like the ads, but also doesn’t want to pay to remove them. I have not tested any method for removing ads …

  38. Tiebian says:

    Update, for what it’s worth: Just bought an ad-free K-4 (don’t know if it’s 4.0 or 4.0x, but I assume the latter since I b ought it more recently than others on this thread). Using Windows XP, I double-checked with Control Panel>Folder Options>View>Advanced to make sure that Hidden Files/Folders are shown and Protected Operating System Files are not hidden.

    Then I plugged in my new Kindle (still a WiFi virgin). The Kindle screen told me to unplug it if I wanted to use it as a reader, and that I was “not charging.” (At that point I was already fully charged).

    I ignored this message and and opened up the Kindle drive in Control Panel. Looked in the System folder (whose icon, BTW, was for some reason fainter than the rest) and found no “.assets” folder, only two sub-folders, “com.amazon.ebook.booklet.reader” and “Search Indexes.” (Neither of these contained “.assets,” either).

    I unplugged the Kindle, plugged it in again, and this time got a screen that announced I was in USB Drive Mode. “If you want to read or shop…while continuing to charge…keep USB cable attahed, but eject Kindle from computer…”

    Went back into Control Panel and saw the same two folders plus a third, new folder labeled “.active-content-data.” This is the only filename in the directory with a leading period.

    Is this “.active-content-data” the new avatar of the “.assets” folder, Amazon’s latest attempt to block cracks? I hesitate to delete and replace it as described for the “.assets” folder, until I have a better idea of what it is and why it’s there. Anybody have an light to shed?

    The only other file in the Kindle driver was “Documents,” which contained the users’ guide and dictionaries.

    Unplugged

    • If you bought an “ad free” Kindle, why are you trying a process designed to block ads?

    • XuS says:

      Tiebian,

      If you scroll down to read user (Anon7788990) comment posted on Nov 29, 2011, he laid out a different method to achieving an ad-free kindle. I believe this method has been verified to work by other users judging by the comments to his post. From his instructions for a “virgin” kindle, you should not see a “.assets” folder initially. Instead, you are supposed to create a “.assets” folder by renaming a “.txt” file created in a previous step. Just read through his steps a few times before attempting. It shouldn’t be too difficult as his instructions are pretty detailed. Hope this helps.

      Xus

    • Jeff Brown says:

      You have to show hidden files/folders and also the operating system files.

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  40. ed faarnsworth says:

    Works on Kindle 3 Keyboard 3g Wifi. Use this free program for macs http://www.macupdate.com/app/mac/38136/unhidden to hide and unhide hidden files. Use Word to make your .txt file – change its name to .assets then follow the directions. All advertisers are scum. Do anything you must to destroy them.

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  42. Reinaldo says:

    Gracias!! Thanks!!

  43. cliff says:

    YES!!!!!! thank you so much. my kindle was originally without ads… and it suddenly switched on me one day lol. Ive been waiting for the day that the ads would go away haha

  44. cliff says:

    you could also just do a factory reset and not register your kindle. i get my books from in .mobi and .epub form from stuff i download so i dont really need to access the kindle store

  45. Patrinio says:

    Kindle 5.1.0 – the Annon7788990 method does not work. .assets file gets overwritten by the folder and the ads just keep coming. bummed. If I had noticed the ads-free version… I would have made my girlfriend spend the extra bucks for my birthday. :)

    • Brett says:

      I’ve got a KT on 5.1.0 and it worked for me. Are you sure you’re using the right command line? What OS are you using on your computer?

  46. Chaman says:

    Has anybody tried this on a kindle with firmware version 4.1.0 ?

  47. robertrulez says:

    Man my kindle automatically updated itself and now it has ads. WTF. We need an update!

  48. Widescreen says:

    im in the uk and just updated to 410 and your tip worked perfectly thank you

  49. Pako says:

    I did the process and works but if I connect my kindle to the internet the ads returns… I check the .assets file to read only but the ads still returns…

    • Pako says:

      For now I just didn’t register my kindle… and I can use the Internet on the device and now I have to wait to another way to disable the ads.

      • Kenzetta says:

        are you saying if you leave the web off, no ads show? But if you connect they do? What happens when you turn off the internet again, do the ads go away again?

        • You have to delete the .assets folder again for the ads to go away.

          • Kenzetta says:

            Great to know. I thought the new firmware wouldn’t allow deletion of .assets folder – thanks..

          • Pako says:

            I haven’t try again to disable the ads but last month I deleted the folder and the ads came back just after my kindle connects to the internet…. and Kenzetta If I turn the Internet on the os download the ads and doesnt go away until I reset my kindle to factory settings and do the “hack” again…

  50. Kenzetta says:

    Just so you all know, I did the update. And for some reason, the update took but, it didn’t change .asset folder. I needed no further “hack”. The ads never came back. I am so happy.
    If it matters, I downloaded the update on the computer and dragged the file it to my kindle – it rebooted twice and works flawlessly.

  51. Buddy@work says:

    Beautiful, thank you — works like a charm!!!

    My wife’s Kindle is a no-ad one she bought a few years ago, but when I bought mine recently, the price had gone up $50 for the ad-free version, so I bought the “special offers” one. Now we both have AD-FREE Kindles!!!!

  52. lagger says:

    Have to wonder if the work around .assests will be applicable to the new (9/6/12) fire and paperwhite versions

    • a.m. says:

      Just got the newly-released Kindle. Tried all the instructions above on a Mac three times already, and the ads still appear. I just renamed “d.txt” to “.assets” without having to go to Terminal. Seems that it worked for other people, but so far no luck for me!

      • a.m. says:

        Actually… I tried again without doing any resetting… Just went to Systems folder on Kindle (through my Mac), deleted .assets folder, created a new .assets file, and ejected Kindle. And it worked!

        So this still works on the newly-released Kindles (Sep 6). I bought the cheapest $69 no-touch/no-paperwhite version.

  53. tapash says:

    Hi, do you think this procedure is going to work on newly realeased KINDLE PAPERWHITE version? Can anyone confirm this please?

  54. me@privacy.net says:

    Just another confirmation that it does NOT work on the Kindle PW.

    Thanks

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  56. forshare says:

    Dears,

    I new owner of Kindle “black” with sotf 4.1.0 and instruction does’ work. Is there any other posiibility to avoid advertisment/

    Thank you in advance,
    Forshre

    • Yo says:

      Hello,
      i have tried this method on new kindle “black” just by deleting “.assets” folder and creating “.assets.txt” and i worked quite well.

      Only bad thing is that on the screen saver it’s written “please connect wirelessly to download the lastet Special Offers”, anyway it’s still much less anoying then seeing adverticements :)

  57. Those Unfortunate Souls says:

    I can confirm on the new Kindle 4NT software 4.1.0 model D01100 that Anon7788990’s instructions from November 29, 2011 still work more than a year later. I wonder though, what would happen if you just deleted the ads in the original “.assets” folder and put in your own images would those work alongside the ads as well? **wishful thinking** Maybe I’ll try it.

    If anyone is having trouble with the banner that says: “Please connect wirelessly to download the lastet Special Offers” you should scroll up and view Anon7788990’s instructions from November 29, 2011, they still work, (as far as I know for every Kindle out at the moment) and makes your Kindle 100% ads free.

    Even if you go into the menu’s bar you will no longer have that: “View Special Offers” option. It completely turns it into a fully paid Kindle without the “full pay”. ;)

    • Salome says:

      I saw on other sites where this wasn’t working for the K4NT. I tried Anon7788990’s methods yesterday and it worked for about 20 minutes then the ads returned.

      Trying again, I immediately turned on Airplane Mode after registering and in the past 24 hours no ads have shown up. As I don’t use the WiFi to download books (I prefer sideloading) the feature is pretty much useless to me and I don’t see myself turning on Wifi at all.

      No Special Offers! So very happy!

  58. Joe Don Baker says:

    At the last step, I get “The syntax of the command is wrong.” I cut-and-pasted:

    rename “New Text Document.txt” .assets

    What am I doing wrong?

  59. darkweather says:

    thank you “Anon7788990″!!! it worked for whitepaper!! :))

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  62. I’m trying to show the hidden folders but I make the process and right after I check the “Show hidden files, folders, and drives” and I click on apply nothing happens..Help!! Windows Xp

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  65. John Brown says:

    Thank you, i did with Kindle touch Firmware 5.1.0 and it did works perfectly… no ads…

  66. adam says:

    adds returned until in went into the reformatted “assets” folder, and deleted the already present adds. Now a please connect wirelessly to download special software message appears.

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  72. Does this method still work? I am stuck on step 17. The option “Open Command Window Here” does not appear in the right click menu, even while holding down shift. My computer is running Windows XP and I am using a Kindle 4.

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  75. Pako says:

    Its been a while since the last time I did something on my kindle, but right now I’m running Kindle 4.1.1 (1813030025) and if I turn on the wifi on my kindle i get the ads, if I leave it on airplane mode no ads, but notice that I cant create any collection, I remember that I use Calibre to manage my e-books and used a plug in to create collections…. any way I´m happy with my kindle, I´ve been using the kindle app on my tablet but its not as good as the Kindle…

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  77. Aris Boch says:

    HOLY shipt, thx for the tutorial! No fsking ads! You are the hero of Koridai… ooops, an overdose of Youtube Poop LOL!

  78. Lucian says:

    It works for Kindle Paperwhite. After linking the Kindle with your account, STOP.
    Close the WiFi or unplug the router. The Kindle will skip the next steps.
    After the finishing the Guide, go to Settings and activate Airplane Mode (or just close WiFi).

    That how it worked for me.

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